Julie Fleming, an English-trained milliner, established her label in Melbourne in 1989 before relocating to South Australia in 2015. She now works from an original 1851 stables building among the JamFactory artisan studios at Seppeltsfield Winery, in the Barossa Valley, hand-making hats, fascinators and headbands. Her work has reached film, television and the stage, and she teaches private millinery classes from the studio.