Housed in a 1920s building on Longreach's Eagle Street, this outback emporium is modelled on the general stores that once supplied everything a pioneering family might need. The Kinnon family run it as a warren of rooms, robust leatherware and saddlery in one, Akubra-style hats and boots in another, then heritage-style homewares, toys, books and haberdashery. Much of the house range, sold under the Kinnon and Co label, is Australian designed or made where possible, a deliberate counter to mass-produced souvenirs. Part shop and part living museum of station life, it rewards a slow browse rather than a quick grab, and travellers passing through Central West Queensland's largest town treat it as a destination in itself. The stock leans practical and hard-wearing, the kind of gear a grazier might actually buy, which is precisely what gives a purchase here more meaning than another fridge magnet from the highway.