Tucked into a small shopfront on The Parade, this Norwood cellar trades on service rather than floor space — a tightly edited range of boutique South Australian and interstate wines, craft beer, cider and spirits, with regular tastings that put winemakers behind the counter to talk through their own bottles. The Parade is one of Adelaide's busier retail strips, thick with chain stores and cafes, and Parade Cellars holds its ground as one of the few independently owned liquor merchants left on it. Staff lean toward boutique labels over big distributor lines, the kind of stock that rewards asking a question rather than grabbing the first bottle on the shelf. Open six days, closed Sundays. A useful detour for anyone shopping The Parade's cafes and boutiques who wants a bottle recommended rather than just sold.