On Brunswick Street in Fitzroy, this independent liquor retailer has grown from a single inner-Melbourne shop into a small local group with stores in Windsor and Northcote, without folding into any of the national chains that dominate the category. The range is hand-selected rather than distributor-driven, running from everyday local producers to harder-to-find imports, with staff who work the floor setting the list rather than a head-office buying committee. Long trading hours, into the evening every night and past 10pm on Fridays and Saturdays, make it as much a late top-up option as a considered browse. Each store keeps its own character while sharing the same sourcing philosophy, a model that has let it compete with the big-box liquor barns on selection rather than price alone. For Fitzroy locals it is the default bottle shop on a strip with plenty of competition; for visitors it is a useful measure of what an independent liquor retailer looks like when it is allowed to grow on its own terms.