Luke set up Into The Wild in 2020 as a rider-owned, family-run operation based in St Helens, guiding trips across Tasmania's north-east trail country — Derby, Blue Tier, Bay of Fires, Mt Owen and the Silver City network among the riding grounds. A Level 2-qualified coach, he runs guided three-day Derby trips and four-day journeys into the state's west coast, plus custom private packages and heli-biking options that pair backcountry ridgeline descents with helicopter access to remote terrain. The approach favours immersion over itinerary-ticking: small groups, local knowledge of which lines are riding well on a given day, and logistics handled so riders can focus on the trail. It suits first-time visitors wanting a considered introduction to Tasmania's trail network as much as experienced riders chasing the state's harder backcountry lines. Bookings run through the website, with tour dates published in advance. A family operation built specifically around the island's mountain biking, rather than an add-on to something else.