Luna WineStore

On Jonson Street in the middle of Byron Bay, this is a shop built around the idea that wine should be drunk well, and drunk naturally. The focus is squarely on natural and low-intervention bottles, the kind of list that rewards a bit of curiosity over brand recognition, and the shop doubles as an online operation shipping across the country for those who can't make the trip north. Step inside and the offering extends past the shelf: gift vouchers for the wine-curious, considered packages for weddings and events, and a sense that the people behind the counter are as comfortable talking through a drop for a dinner party as they are pulling together drinks for a celebration. There's a seasonal rhythm too, marked by their Full Moon offering, hinting at a shop that likes to mark time with what's in the glass. It's open long hours, seven days a week, making it as much a part of the daily Byron routine as a special-occasion destination. For anyone after wine with a point of view — small producers, interesting labels, bottles chosen by people who clearly taste widely — this is a considered, unpretentious stop in a town full of noise.